Opportunity is rarely about some blockbuster breakthrough like the light bulb or the car, but as simple as an unmet need, or a need not met adequately.
Opportunity is a solution to an inconvenience. Opportunity is simplification of existing service.
Opportunity is about giving better feeling.
Opportunity is about giving better comfort.
Opportunity is better service.
Opportunity is fixing pain.
Opportunity is putting weak companies out of business.
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