Whether you’re a new campus or have been in operation for several years, getting more students is probably your top priority. If you’re having trouble coming up with new ways to get more student and increase revenue, here are some pointers:
Strategic Partnership
Services traditionally managed in house by colleges and universities are increasingly being outsourced to companies through strategic partnerships. Colleges and universities often pursue a strategic partnership when seeking to optimize spend, maintain a high quality of service, and to accelerate or improve infrastructures such as organizational staffing models, business and financial models, as well as facility design and utilization plans. 83% of Campus Leaders predict their campuses will expand their use of partnerships in the future.
Campuses can also partner with Industries for bringing top notch technological knowledge for the students, industry sponsored labs, Incubation Center, Venture capital Investments etc.
68% of students reported that their decision of which college/university to attend was influenced by campus industrial partnerships and 62% were influenced by campus outreach industrial partnerships.
Attractive Webinars
A low-cost but highly effective way to showcase your expertise and build trust with students and their families, webinars are online lectures or presentations that are viewed over the Internet. Consider any topic that is of high interest to your prospects, such as applying to college, dorm life, academics, and financial aid.
If you're curious about how to recruit international students, you can create dedicated webinars that focus on the most common questions international students have about becoming a student in another country.
When you host your event, make sure you have a place for visitors to sign up for freebies given away throughout the programming. When you collect information, let people know you’ll also send coupons via email or to home addresses. Create a special hashtag for your event and hold a social media contest to involve the new customers in your online marketing. Don’t forget to build in some extra employee time while you’re.
Student Competitions
Competition is something that is a part of our day-to-day routine. It’s everywhere and does interest us to be the one in the run, ultimately. Competitions are so much provoking at the young age and one can expect a great involvement of students when there is this thing called ‘Competition’. Organizing competitions can always help to grab the attention of the aspirants. State and national level competitions increase brand awareness and interaction with students.
Impactful Offers
Students today are still looking for value and deals. Lure them into your campus by offering introductory fee discounts, Free Certification Programs, Half Year Hostel Fee Discounts, Integrated Zero Cost Fee Financing Offers from Companies like Financepeer (https://financepeer.com), Bargains like these can attract new students who have been considering taking admission but needed an incentive to change choosing. \
You can also offer early bird Admission offers where they can opt to take FREE extra certification programs on Life Skills or modern technology courses.
Create Digital Assets
Online search is the primary way students find new courses or programs. That means your website has to do the heavy lifting so students can find you. Review your search engine marketing and search engine optimization tactics and techniques, including making sure your site is mobile-friendly.
Offering informative content that users can download via your website is another great way to share helpful information. It's also a great answer to how to recruit students for campuses. Consider asking for an email address in exchange for the download so you can form a line of communication with the prospective student.
Provide interested parties with information that they can’t get anywhere else. Delivering news and other information straight to their inboxes saves them time and provides them with something they want.
A high-quality infographic is both visually appealing and informative. There are many infographics out there today, but they’re not all the same quality.
Google My Campus
Google My Campus is one of the best (and free!) search engine marketing tools for businesses looking to target local students. Why? Because most people are searching for programs and attractive services near them. Whether it’s a place to find new hangouts, best canteen, best campus, Green Campus, Industry Partnerships, Attractive Events, Google tends to give local listings prime placement in search results. Also, consider the fact that 76 percent of people who make a search on their mobile go on to visit a related business within a day, with 28 percent of those visits resulting in a purchase. If you operate a campus of any kind, getting properly set up on Google my Business is a no brainer.
Alumni Success
Today, the dimensions of belief have literally changed. One would never spend an extra penny to buy something which isn’t tested and worthy. So how will you differentiate your metal in this competitive streak? Just a moment, when you have results to flaunt, why not use them?
In today’s education industry, when you are morally creating a platform that imparting great education, you should never hesitate to showcase the success stories that you have crafted with pride. Yes, I am talking about Alumni Success Stories.
Every past student from your institution is also potentially a brand ambassador, each with his/her own unique story to tell about how your institution changed his/her life for the better – and boosted his/her career.
Employability is a key issue for prospective students, so it always helps to share their success stories on your website, for attracting students. These stories would add value to the credibility and worth that you are sharing.
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